Rahat Fateh Ali Khan and Shahzaman Ali Khan play NRG Arena on Saturday, October 17. This is the sponsorship proposal.
Presented by Rehan Siddiqi. Draft for approval, September 2026.
The event
About the show
- 8,500
- Maximum capacity of NRG Arena, formerly Reliant Arena, at NRG Park.4
- $49-299
- Seven ticket prices plus an Elite tier at $299.2
- 5
- US cities on the tour. Houston is the last stop, one night after Dallas.2
- 1B+
- YouTube views on "Zaroori Tha", a first for a non-film song from the region.5
The artists
The promoter
Rehan Siddiqi has produced more than 250 events over 20 years, including Rahat's 2015 Houston show, and hosts on 103.5 HUM FM.310
The audience
South Asian families from Southwest Houston, Sugar Land and Katy. The metro counted about 140,000 Asian Indian residents in 2017 and 27,856 people of Pakistani origin in 2010, and both numbers have grown since.67 Asian American adults use Instagram more than the US average: 58% against 50%.8
Where a sponsor shows up.
Draft mockups. "Your Brand" is where the sponsor's logo or name goes.
Sponsorship packages
Suggested prices to check against the promoter's past deals before they go out.
Presenting partner
$25,0001 available- "Presented by" on all key art, tickets, screens and press
- One on-stage thank-you from the host
- 20 Elite seats
- 2 co-branded reels and 1 carousel
- 30-second HUM FM spot for 2 weeks
- First option on the next show
Gold
$10,0003 available- Logo on all key art
- One activation on site
- 10 premium seats
- 1 reel and a story set
- Screen slide before the show and at interval
Community
$5,0006 available- Logo on key art and program
- 6 ft table on the concourse
- 6 seats
- Tag in the thank-you post
In-kind
TradeOpen- For caterers, jewelers, florists, printers and salons
- Product or service for credit
- Logo on program and a story mention
- Seats based on value
Already on the poster: Fortune Group Games, Panthers, Vasmeen Qureshi M.D. and Adify. We need their current packages so new offers don't clash with what they were promised.
Ideas for sponsors
At the arena
- VIP lounge
- A quiet room for Elite ticket holders and sponsor guests before doors open.Good for banks, realtors, jewelers
- Chai bar
- Free chai on the concourse in a branded cup sleeve. Run with a local caterer as an in-kind partner.Good for food, grocery, telecom
- Photo wall
- A branded backdrop by the entrance. Guests share the photos themselves.Good for any Gold partner
- Breast cancer awareness desk
- October is Breast Cancer Awareness Month.12 An info desk with a booking QR code, and no medical claims.Good for Vasmeen Qureshi M.D.
- Seats for seniors
- A sponsor buys a block of seats for seniors from local community centers.Good for healthcare, insurance, accountants
Before and after
- Radio giveaway
- Ten days of ticket giveaways on 103.5 HUM FM, each read out with the sponsor's name.Any package, as an add-on
- Shahzaman intro film
- A 60-second film on the screens before his set, about the teachers and students of the family's music.Good for schools, youth brands, tech
- Keepsake ticket and program
- A printed ticket and a digital program. The sponsor gets the back cover.Presenting partner
- Recap video
- A 60-second recap of the night, posted within 48 hours, with the sponsor's end card. Crowd footage only.Presenting partner
Channels
Where we promote the show
Posts, reels, stories and collab posts with the paid-partnership label.
The event page and paid ads for the 35+ audience.
YouTube
Past performance clips, 6-second ads, the recap video.
103.5 HUM FM
Live reads, the giveaway and an interview slot.
A poster made to be forwarded, sent to community broadcast lists.
Ticketing
Sponsor logos on the Sulekha and ticket partner listing images.
Local stores
Posters and counter cards on Hillcroft, in Sugar Land and in Katy.9
In the arena
Screens, concourse, lounge, program and photo wall, by package.
Timeline
The show is three weeks away. Sponsors who sign after October 2 get on-site and program placement only.
- Sep 24 - Oct 2
Sign sponsors
Send this proposal. Close the presenting and Gold slots. Collect logos and approvals.
- Oct 3 - 9
Announce
Reveal the presenting partner. Gold collab reels. Radio giveaway and paid ads start.
- Oct 10 - 16
Count down
Daily stories from 7 days out. Store posters. WhatsApp push. Repost Dallas on the 16th.
- Sat Oct 17
Show day
Lounge, chai bar and photo wall open with doors. Screen slides before the show and at interval.
- Oct 18 - 31
Wrap up
Recap video within 48 hours. Thank-you post. Sponsor reports by October 31.
Paid media split
A suggested split of the ad budget. Targeting a 35-mile radius of NRG Park, weighted to Southwest Houston, Sugar Land, Katy, Pearland and Richmond.
Reels and stories. Facebook for 35+, Instagram for 18 to 44.
6-second ads on South Asian music videos.
HUM FM spots and the giveaway.
Store posters.
Last 72 hours.
Rules
What sponsors can and can't do
Sponsors can
- Use the official artwork with their logoFiles come from the promoter only.
- Post from their own accountsWith the paid-partnership label turned on, as the FTC requires for paid endorsements.13
- Run their activation in their assigned spaceSigned off by production.
- Film their own space and guestsThat footage is theirs to use.
- Give away their own ticketsWith posted rules. The promoter draws the winners.
Sponsors can't
- Suggest the artist endorses themNo artist photo next to a product without written approval.
- Use performance audio or video in adsMusic rights belong to the artist and labels, not the promoter.
- Show ads during the performanceScreen slides run before the show and at interval only.
- Promote prizes, winnings or playGaming partners appear as a logo only. Meta restricts gambling ads, and the Texas Attorney General says skill machines can be illegal when chance is involved.1415
- Make medical claimsHealth partners share awareness and booking details only.
What we need from you
We filled these gaps with our best guess. Please confirm or correct them.
- Show time. Listings say 7:00 PM and 9:00 PM. Which is doors and which is the show?
- Current partners. What were the four poster partners promised?
- Target. The total you want from sponsors, and past deal sizes.
- Space. Is there a room at NRG Arena we can use as a VIP lounge?
- Artist rules. Are meet-and-greets, photos or the artist's name in sponsor posts allowed?
- Ad budget. How much, and who runs the ads?
- Channels. Follower counts and past results for your accounts.
- Dallas. Who runs the October 16 show, and can we share content?
- Partners. Who are Panthers and Adify?
- Approvals. Who signs off on sponsor artwork?
Sources
Checked September 23, 2026. Prices, the media split and the program are our suggestions, not sourced facts.
- 1Event Tickets Center, Houston listing for 10/17/2026
- 2Sulekha, Once Upon a Time tour dates, venues and prices
- 3103.5 HUM FM, Rehan Siddiqi profile
- 4Wikipedia, NRG Arena
- 5Wikipedia, Rahat Fateh Ali Khan
- 6AAPI Data, Houston metro (ACS 2017)
- 7Wikipedia, History of Pakistani Americans in Houston
- 8Pew Research Center, Americans' Social Media Use 2025
- 9Wikipedia, Mahatma Gandhi District (Hillcroft)
- 10Indo American News, Back 2 Love 2015 in Houston
- 11Fortune Group Games
- 12National Breast Cancer Foundation, Breast Cancer Awareness Month
- 13FTC, Disclosures 101 for Social Media Influencers
- 14Meta, Online Gambling and Games ad policy
- 15Gambling Insider, Texas AG on skill game machines
- 16YouTube, Allah Hoo live in Manchester, 6 April 2025 (photo)
- 17YouTube, full concert with Shahzaman Ali Khan at MGM National Harbor (photo)
Photos are video stills for this approval draft only. Swap in cleared press photos from the promoter before sponsors see it.